SINCE
1957

Maintaining the same traditional methods,

SAMSONG bakery has carried forward artisanal baking skills
and values through three generations, remaining a leader in the industry

History of SAMSONG

  • 1957

    Founded as Samsong Confectionery
    at Daegu’s Nammun Market, SAMSONG BNC
    has become a beloved local bakery,
    treasured for its heritage and
    story over three generations.

    Samsong
    Confectionery

  • 2008

    In 2008,
    we introduced Korea’s
    first oven-baked croquette,
    leading the well-being trend
    through constant innovation.

    Oven-baked
    Croquettes

  • 2009

    In 2009,
    our Flaked Corn Bread,
    with its unique taste and shape,
    launched the era of ‘Addictive Bread’
    thanks to explosive popularity.

    Flaked
    Corn Bread

History of SAMSONG

  • 2015

    With the founding of SAMSONG BNC,
    the fame of our ‘Bakery worth waiting for’
    and ‘Addictive Corn Bread’
    spread across the country.

    Samsong
    BNC

  • 2022

    We rebranded the company,
    built a production facility,
    and began full-scale
    franchise expansion to boost growth.

    Starting
    Franchise

  • 2024

    Attended global events
    such as KOTRA’s Boom-up Korea
    and the China Franchise Roadshow
    to accelerate overseas expansion.

    Preparing
    Overseas business

From Neighborhood Favorite to Nationwide Sensation
Samsong Bakery’s Signature Flavor
That Wins Millions of Hearts

The Bakery Everyone Is
Talking About

#AddictiveBread #SamsongOriginal #KbakeryWave #CornBreadCraze

Best-Selling Signature Menu of SAMSONG

Whole Corn Bread:
Just How Big Is the Craze?

※ Based on data from December 2017

11,500,000,000

  • Annual Sales
    7,191,546 units
  • Daily Sales
    19,702 units
  • Daily Product Sales
    Taller than 7 Eiffel Towers
  • Annual Corn Usage
    Covers 5 football fields
  • Annual Flour Usage
    Volume of 3 subway cars
  • Annual Product Sales
    Round trip from NYC to DC
  • How many flaked corn breads are sold? How many flaked corn breads are sold? How many flaked corn breads are sold?
  • How many flaked corn breads are sold? How many flaked corn breads are sold? How many flaked corn breads are sold?
  • How many flaked corn breads are sold? How many flaked corn breads are sold? How many flaked corn breads are sold?
  • How many flaked corn breads are sold? How many flaked corn breads are sold? How many flaked corn breads are sold?
  • How many flaked corn breads are sold? How many flaked corn breads are sold? How many flaked corn breads are sold?

Flaked Corn Bun

An irresistible taste you’ll crave after just one bite.
This best-selling item from Samsong Bakery is loved for its rich, addictive flavor—
made with whole corn and a secret house-made sauce.

01

“Addictive Bread” — A Name Born from Love

The nickname “Drug Bread” didn’t come from us. It was affectionately coined by customers
who couldn’t stop thinking about it after one bite. This beloved signature reflects
the passion and sincerity behind every loaf baked at Samsong Bakery.

02

A Bread That Grew Through Word of Mouth

No celebrity ads. No flashy campaigns. It was the voices of real customers—
shared through blogs, social media, and TV—that made this bread a national favorite.

03

Flaked Corn Bread, Always Evolving

It may look the same, but it’s never static. Year after year, we’ve refined the taste to keep it loved.
Even now, Samsong BNC’s S-LAB continues to improve not only this bread—but everything we bake.

Oven-baked Croquettes

Samsong Bakery's Second Best-Selling Menu!
A healthier croquette—oven-baked to perfection and filled with fresh, flavorful ingredients.

01

Healthier by Design: The Birth of the Baked Croquette

In the early 2000s, deep-fried croquettes were common, but maintaining clean oil was difficult.
Seeing this, Samsong developed an oven-baked version—offering a cleaner,
healthier option in line with the growing well-being trend.

02

From Dumplings to Croquettes: A Family Recipe

CEO Park Sung-Uk drew inspiration from his family’s culinary heritage in Hwanghae Province,
renowned for handmade dumplings. Our croquettes are crafted with a thin,
chewy bread shell and generously filled—just like a hearty Korean mandu.

03

Unlimited Possibilities, Always in Progress

Croquettes offer endless room for creativity. Alongside our four classic flavors,
we’re developing new varieties like spicy chicken (dak-galbi), curry,
and Korean black bean sauce (jajang)—always baking something new.

delicious MENU

  • Flaked
    Corn Bread

    A.K.A ‘The Addictive Bread’ –
    SAMSONG’s best-seller with whole corn and
    sweet sauce. Sold every 2 seconds!

  • Baked Vegetable
    Croquette

    Korea’s first baked croquette –
    oven-baked for a clean taste, filled with veggies,
    hot pepper, kimchi, and Korean beef

  • Squid Ink Flaked
    Corn Bread

    The second addictive bread,
    black ink bread with Flaked
    corn, cream cheese bacon and vegetables

  • Cream Cheese
    Mochi Bread

    Soft cream cheese and chewy rice cake,
    layered on warm, fresh bread.
    A perfect bite of harmony.

  • Baked Chili
    Croquette

  • Baked Premium
    Beef Croquette

  • Korean Dumpling
    Croquette

  • Cream Cheese
    Bread

  • Sweet Red Bean
    & Walnut Bread

  • Soboro
    Red Bean Bread

  • Gold moon
    Bread

  • Cacao
    Bread

  • Sweet Pumpkin
    Bread

  • Mocha
    Rice Bun

  • Salt
    Bread

  • Mammoth
    Bread

  • Mont
    Blanc

  • Cheese Cream
    garlic Bread

  • Uiseong Garlic
    Baguette

  • Soft Garlic
    Baguette

  • Sausage
    Pastry

  • Sausage
    Bread

  • Walnut
    half-half stick

  • Pastry
    Pizza

  • Mala Rosé
    Pastry Pizza

  • Chunky
    Corn Scone

  • Maple Cream
    Walnut Pastry

  • Cinnamon
    Raisin Roll

  • Chestnut
    Bread

  • Cornzzarella
    (pepperoni)

  • Ham & Cheese
    Sandwich

  • Egg
    Sandwich

  • Classic Club
    Sandwich

  • Dark Choco
    Cruffin

  • Lemon-Filled
    Cruffin

  • Original
    Cruffin

  • Onion Cheese
    Cream Bagel

  • Castella
    Custard Ball

  • Biscuit
    pate a choux

  • Castella
    Mochi

  • Samsong
    Mugwort Mochi

  • Chestnut
    Paste Cookie

  • COFFEE

  • JUICY & FIZZY

  • STEEP & STEAM

GELATO

  • Corn

  • Strawberry

  • Ricotta Cheese

  • Choco

  • Green Tea

  • Mango

  • Yogurt

  • Blueberry

  • Vanilla

COLD BOTTLES

POPCORN

Samsong Picnic Mat

Size : 1200 X 1450 (mm)

Full color digital printing

Samsong Beach Bag

Size : 320 X 260 X 160 (mm)

Full color digital printing

SAMSONG GOODS

  • Reusable Bag

    Size : 450 X 380X130 (mm)

    R-pet / Double-sided printing

  • Corn Eco-Bag

    Size : 220 X 250 (mm)

    Fabric / Single-sided printing

  • Corn Tumbler

    Size : 91 X 165 (mm) 450ml

    Doublelayer tumbler

  • Samsong friends Doll

    Size : 100 X 100 X 100 (mm)

    Sewing wallet, invisible PVC package

  • Journaling Kit

    Size : 130 X 190 (mm)

    Diary, Masking Tape, Sticker, Post-it

  • ROKE Phone Grip

    Size : 50 X 50 (mm)

    PVC 3-layer / Single-sided printing

  • Flaked
    Corn Bread

    A.K.A ‘The Addictive Bread’ –
    SAMSONG’s best-seller with whole corn and
    sweet sauce. Sold every 2 seconds!

  • Baked Vegetable
    Croquette

    Korea’s first baked croquette –
    oven-baked for a clean taste, filled with veggies,
    hot pepper, kimchi, and Korean beef

  • Squid Ink Flaked
    Corn Bread

    The second addictive bread,
    black ink bread with Flaked
    corn, cream cheese bacon and vegetables

  • Cream Cheese
    Mochi Bread

    Soft cream cheese and chewy rice cake,
    layered on warm, fresh bread.
    A perfect bite of harmony.

  • Baked Chili
    Croquette

  • Baked Premium
    Beef Croquette

  • Korean Dumpling
    Croquette

  • Cream Cheese
    Bread

  • Sweet Red Bean
    & Walnut Bread

  • Soboro
    Red Bean Bread

  • Gold moon
    Bread

  • Cacao
    Bread

  • Sweet Pumpkin
    Bread

  • Mocha
    Rice Bun

  • Salt
    Bread

  • Mammoth
    Bread

  • Mont
    Blanc

  • Cheese Cream
    garlic Bread

  • Uiseong Garlic
    Baguette

  • Soft Garlic
    Baguette

  • Sausage
    Pastry

  • Sausage
    Bread

  • Walnut
    half-half stick

  • Pastry
    Pizza

  • Mala Rosé
    Pastry Pizza

  • Chunky
    Corn Scone

  • Maple Cream
    Walnut Pastry

  • Cinnamon
    Raisin Roll

  • Chestnut
    Bread

  • Cornzzarella
    (pepperoni)

  • Ham & Cheese
    Sandwich

  • Egg
    Sandwich

  • Classic Club
    Sandwich

  • Dark Choco
    Cruffin

  • Lemon-Filled
    Cruffin

  • Original
    Cruffin

  • Onion Cheese
    Cream Bagel

  • Castella
    Custard Ball

  • Biscuit
    pate a choux

  • Castella
    Mochi

  • Samsong
    Mugwort Mochi

  • Chestnut
    Paste Cookie

  • COFFEE

  • JUICY & FIZZY

  • STEEP & STEAM

GELATO

  • Corn

  • Strawberry

  • Ricotta Cheese

  • Choco

  • Green Tea

  • Mango

  • Yogurt

  • Blueberry

  • Vanilla

COLD BOTTLES

POPCORN

Samsong Picnic Mat

Size : 1200 X 1450 (mm)

Full color digital printing

Samsong Beach Bag

Size : 320 X 260 X 160 (mm)

Full color digital printing

SAMSONG GOODS

  • Reusable Bag

    Size : 450 X 380X130 (mm)

    R-pet / Double-sided printing

  • Corn Eco-Bag

    Size : 220 X 250 (mm)

    Fabric / Single-sided printing

  • Corn Tumbler

    Size : 91 X 165 (mm) 450ml

    Doublelayer tumbler

  • Samsong friends Doll

    Size : 100 X 100 X 100 (mm)

    Sewing wallet, invisible PVC package

  • Journaling Kit

    Size : 130 X 190 (mm)

    Diary, Masking Tape, Sticker, Post-it

  • ROKE Phone Grip

    Size : 50 X 50 (mm)

    PVC 3-layer / Single-sided printing

  • How many flaked corn breads are sold? How many flaked corn breads are sold? How many flaked corn breads are sold?
  • How many flaked corn breads are sold? How many flaked corn breads are sold? How many flaked corn breads are sold?
  • How many flaked corn breads are sold? How many flaked corn breads are sold? How many flaked corn breads are sold?
  • How many flaked corn breads are sold? How many flaked corn breads are sold? How many flaked corn breads are sold?
Samsong Bakery’s Journey Beyond Borders
Showcased at Franchise Expos & Buyer Tours

From Local Legend
to Global Brand

2020

MESA (Vietnamese restaurant franchise company)signs MOU

2024

Store Tour (Yongsan Station Branch) for overseas buyer

2024

Wuhan Franchise Roadshow at Wuhan, China

TAIPEI KOREA GOOD DESIGN
PRODUCTS FAIR 2017

3 days events (Sep. 17~19, 2017)
at Sinkwang Mitscoshi Department Store, Taipei, Taiwan

Meaningful events for a overseas expansion
There is a long line for a waiting in Taiwan too  

2018 CAFÉ SHOW
IN VIETNAM

The 3 days event held at SEC
in Ho Chi Minh, Vietnam, from May 3rd to 5th, 2018.

Participating in a large-scale cafe show in Vietnam,
We did well among numerous companies and
discovered the possibility of overseas expansion

2024 BOOM-UP KOREA
WEEK IN KOREA

The 2 days event held at KINTEX in Ilsan, KOREA
from October 22nd to 23rd, 2024

Running a buyer booth with promising domestic export
food service companies Holding buyer meetings from
various countries starting overseas business in earnest

Overseas Business
Expansion Service

  • BRAND

    Use of the
    "Samsong Bakery"
    brand

  • MANUALS

    Full provision of store operation,
    customer service, and
    marketing manuals

  • INGREDIENTS

    Supply of key product
    semi-finished dough, sauces,
    and major food materials

  • TECHNOLOGY

    Transfer of manufacturing
    recipes for key
    signature products

Business
Model

  • 01 STANDARD FC

  • 02 LIGHT FC

  • 03 PREMIUM FC

  • SIZE100㎡(30py)
  • Open Cost$185K
  • LaborHall 3 / Kitchen 3
  • ProductBakery 30 / Beverage 15
  • Daily Sales$1.85K
  • SIZE 50㎡(15py)
  • Open Cost$130K
  • LaborHall 2 / Kitchen 2
  • ProductBakery 15 / Beverage 5
  • Daily Sales$1.1K
  • SIZE1000㎡(300py)
  • Open Cost$1.11M
  • LaborHall 9 / Kitchen 7
  • ProductBakery 50 / Beverage 25
  • Daily Sales$7.4K

※ All USD amounts are approximate, based on the exchange rate of KRW 1,350 = USD 1.00 as of June 2025.

Master Franchise

※ Swipe left or right to view the full table.

Overseas expansion method
Master Franchise A method of signing a master franchise agreement with an overseas subsidiary or partner corporation
(Transfer of store development rights and operational authority to a local partner)

※Terms may vary depending on local circumstances

※ Swipe left or right to view the full table.

Guidelines for the master franchise
contract of SAMSONG
Div. Category Expenses Detailed Content
Franchise
Cost		 Deposit $ 296K
  • Contract Period : 5Years
  • Number of Contract Stores : 10 ($29.6K per store)
  • Additional stores beyond this number require a separate agreement
Open
FC Cost		 $ 7.4K
  • Open FC Cost: 50% of $14.8K will be transferred to the Korean franchise headquarters.
  • After collecting the fee, the local franchisee must remit payment to HQ before construction begins.
Royalty 3% of monthly sales Calculated based on POS sales. Sales data must be submitted by the 10th of the following month and payments finalized by the 20th.
Incidental
expenses		 Interior Design Actual Expense
  • Must follow the Korean HQ's interior manual and specifications.
  • The local partner is responsible for selecting and managing a local contractor.
  • Fire safety and permit-related tasks must comply with local laws and be handled locally.
Equipment / supplies Actual Expense
  • Must comply with the equipment list provided by Korean HQ.
  • Local procurement is permitted.
  • If identical equipment is unavailable, use items with equivalent specifications.
Opening Support Cost Actual Expense Covers expenses related to staff training, operational guidance, and initial setup.
  • All travel, lodging, and meal costs for HQ personnel must be settled by the 20th of the following month.
  • The local franchisee shall act on behalf of HQ to manage these costs.

※ All USD amounts are approximate, based on the exchange rate of KRW 1,350 = USD 1.00 as of June 2025.

NEW BRAND DEVELOPMENT

  • Mini Pizza
    Bread Brand

    Cornzza

  • Mini Dessert
    Brand

    Sweat Candy Crush

  • Cheese Croball
    Brand

    CROSANJEOK

  • DIY Vegetable
    Cooking brand

    VEGEFALLS

  • Red bean read
    professional brand

    Red bean paste

  • Premium Fast- food
    brand

    SSOM SSOM Friends

  • One-bite
    dessert brand

    Planet S

  • Whole Grain
    Café brand

    DAYDA

  • StreetCup
    Cooking brand

    BOBBY HANSONE

  • Fruit dessert
    brand

    AVIGNON